Seth started a business 20 years ago to have more flexibility and live life on his terms. The idea of having a boss just didn’t work out after he gave it a shot upon graduating college. Seth set out to do what most entrepreneurs want to do, build a legacy.
Along the way, Seth has found much success. He started 3 companies of his own and acquired another company after one of his close friends retired. These businesses together have all been generating well over $2M in annual revenue and it was exactly what Seth had hoped to accomplish.
However, success comes with an expense, which translates to Seth’s time away from his family and the things he enjoys doing most. Over the years, as his businesses grew larger than he expected, he began to have more responsibility and even less time.
As Seth looks at his operations, he begins to see the value in creating systems in place for his organization. One of them being his marketing department.
Building a Marketing Team
Bad experiences with marketing agencies have made Seth hesitant on working with other marketing companies. This led his marketing efforts to be non-existent at times and added some marketing tasks to his plate.
As Seth takes a deeper look at his companies, he starts to see the value in building a marketing team. Having the marketing in-house will allow him to have better control and trust that his money is well spent.
Seth then turns to a local marketing company, that offers marketing consulting services.
Marketing Consulting
Seth approached Juno Marketing to help implement systems to build a marketing team. Part of the work included using Juno temporarily to test certain marketing strategies to eventually pass that on to internal team members.
Some of these marketing consulting strategies included SEO, PPC, content marketing, and social media.
Marketing Consulting Strategies
SEO
Juno optimized Seth’s website for search engines, with the help of content marketing, to ensure its visibility. This was done by creating engaging and unique content that was tailored to his target audience as well as making sure the back-end analytics and tracking recorded this effort.
PPC
Juno created PPC ad campaigns that had a clear marketing objective and were monitored closely for budget optimization. This also allowed for quick implementation of marketing tests, as these campaigns can be quickly paused and changed with little effort.
Content Marketing
Juno applied storytelling to Seth’s content marketing efforts. Creating stories from the unique experiences Seth had in his industry was a great way to build relationships with his customers and build brand trust.
Social Media
Juno’s social media strategy for Seth was to engage with the target audience, create relationships, and build a following over time. This included creating content that resonated with Seth’s audience and making sure it was distributed in an effective way across all of his channels.
Marketing Consulting Services
Through working with Juno’s marketing consulting services, Seth was able to create a marketing system that allowed him to focus on his business and still see growth. He also gained trust in the marketing process as well as having better control over budgeting.
By leveraging Juno’s expertise, Seth was able to implement systems that would eventually be taken over by his internal marketing team and continue to see the same growth while also gaining more time to spend with his family.
Working with a marketing consulting firm enabled Seth to build a system and team that he can trust to handle one of the most important aspects of a business, marketing. Through this process, Seth was able to gain more control and ultimately more time back in his life.